Wednesday, 27 April 2016

Lessons from 2016 Creative Industries Conference and EXPO organized by British Council


I am attending the 2016 CREATIVE INDUSTRIES CONFERENCE AND EXPO organised by the British Council and holding at Transcorp.

It is find a way to harness the enormous creative talents in the country. The conference is to seek areas of co-operation between the UK and Nigeria in the creative industry. 

One of the attendees Hilda Dokubo stated that Nigeria had the stories and human resources while we can leverage on the UK technology.

In one of the books we were given the following quotes under SKILLS AND EDUCATION are outstanding’

“The creative economy is not only one of the most rapidly growing sectors of the world economy, but also a highly reformative one in terms of income generation, job creation and export earnings” UNESCO AND UNDP CREATIVE ECONOMY REPORT 2013.

“The future depends on the way we recruit and nurture new talent” CREATIVE AND CULTURAL SKILLS UK – BUILDING A CREATIVE NATION, 2015.

“In Nigeria, we make do and mend… you get the diamond in the rough and have to do all you can to sharpen it” INDUSTRY CONSULTEE, LAGOS

I am having fun and learning and naturally I will share with you some of the things l learnt or observed. Some might be funny.

As we sat in the cozy air-conditioned room, I burst out laughing. I said to myself any visitor (foreigner) who lodges in Transcorp will go with this wonderful impression of Nigeria having 24 hours power supply.

Little will they know that there is a generator somewhere tucked away from prying eyes that is ensuring this was achieved.

Lesson No. I; never believe everything you see.

The Honourable Minister for Information Lai Mohammed left almost after he made his speech. It must have been due to some urgent assignment. Everyone present was disappointed because there were a lot of issues the creatives would have loved him to address. 

Despite the fact that he was not in the hall, it did not stop speaker after speaker to note how disappointed they were that he was not present and there was no official from the ministry to take notes. 
Lesson No 2: Stop looking at government. Look inwards and change things.

The participants were who were from creative industry were made up of singers, writers, dramatists, painters, sculptors, entertainment industry doyens  etc.

There is something I noticed; most people turned out neat and beautiful in their clothes.

In the past, a lot of times it was easy to pick out people who were in the creative industry by the things they wore and the way they looked. He will either wear slippers or wear a faded jean and faded tee-shirts or carry dreadlocks (not saying dreadlocks is bad but when combined with slippers and faded clothes, it becomes a no no) .

It reminded me of what Prof. Soyinka was reputed to have said that a brilliant artiste was known more by his output than by how he looks.

I also remember Chimamanda Adichie who is a combination of beauty, brawn and fashion. Her sense of fashion has not prevented her from writing.

Lesson No 3: Dress well even if you an artiste for that is the only way you can be accorded respect. There is the business side of what you do. Remember it is your work that will speak for you and not how you look.


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